
Research Question:
In the above example, the two survey questions would be used to determine if differences existed between the attitude of high school students toward conserving energy and their grade point averages.
Do you think that students with higher grade point averages try to conserve energy at school or in their home more than students with lower grade point averages?
Why or why not?
It is recommended that you create a survey of your own to gather information about your research study. Keep in mind that your research study is to help you put together a more accurate marketing campaign for a specific consumer population.
Once you have selected your population to study, the next step is to create an instrument to collect data based on your research question(s). Surveys provide useful and current information about people and their behavior and attitudes. Most surveys are set up to either retrieve information (e.g., census, energy audit) or ascertain people's perceptions or opinion about an issue (i.e., opinion survey). Review the following survey that attempts to answer the following research question:
To what extent is the attitude of high school students toward conserving energy affected by their grade point average?